Why this Kitten got meow an Internship

Looking for a non-technical startup internship as a foreigner in the US is rough. Although I am pursuing my master’s degree in business and engineering, have startup experience, and have been organizing the Lean Startup Meetups in Karlsruhe, Germany for…

E-Mail First. App Fourth. How Freeletics Launched The Right Way

Yet another sports app, you might say. There are thousands of apps like this out there, promising a better, healthier lifestyle, more discipline, confidence, and more fun in life. It’s a simple, but genius concept: people don’t buy your product, they…

A first version of the Product Management Map

I’m currently taking an Information Design class to extend my knowledge and broaden my horizons to become a better product manager. One of the assignments was to create a map about any topic. After a few drafts I ended up…

UX for Lean Startups: A short summary (presentation)

I gave this presentation at the Lean Startup Meetup in Karlsruhe last month. A wild discussion about the necessity of paper prototype testing emerged and when to stop doing usability tests and start building stuff relying on your own gut…

Lean Analytics: A short summary (Presentation)

At Lean Startup Meetup Karlsruhe I gave a presentation about my first insights reading Ben Yoskovitz and Alistair Croll’s new book “Lean Analytics“. I think this book is a great addition to available startup literature, since it not only provides…

How to make Content Attention-Catching - A Powerful Secret

We all want to be read, heard, we all want as much people as possible to engage with our content. That’s easier said than done: In a world with decreasing attention spans on the one side, and millions of marketers…

Self-Experiment: The Anti-Lean Startup

I know, we are all tired of lean startup evangelism. We all know its principles, its benefits, and its problems. As I am running the monthly lean startup meetups in Karlsruhe since April 2012 I should really be aware of the…

Growing like Movember: A Case Study

Movember is a phenomenon. Started as a funny idea by Adam Garone and his brother in 2003 it rapidly grew into a great community since then. With positive effects: In 2011 there have been 124 million $ donated for prostate cancer…

Transforming from Build-Measure-Learn into a Kaizen Culture

While reading Lukas Fittl‘s great post about the ideation switch I found that there are a lot of similarities between the transformation from ideation into execution and the transformation from a macro-learning culture before problem/solution fit into a product improvement culture when…

3 Important Things About Metrics Startups Don't Know

This is not about the AAA’s of Metrics – Actionable, Auditable, Accessible, which in my opinion is basic knowledge for everyone who wants to drive successful data-driven decisions. In this post I want to dive deeper into what metrics really…