Batman Onboarding

Batman Onboarding

I believe that user onboarding is done wrong very often. In my opinion it should be less aggressive and just appear when it’s really needed. I call it “Batman Onboarding.” Read the full post on Medium: Batman Onboarding: Getting rid…

How to make Content Attention-Catching - A Powerful Secret

How to make Content Attention-Catching – A Powerful Secret

We all want to be read, heard, we all want as much people as possible to engage with our content. That’s easier said than done: In a world with decreasing attention spans on the one side, and millions of marketers…

Growing like Movember: A Case Study

Growing like Movember: A Case Study

Movember is a phenomenon. Started as a funny idea by Adam Garone and his brother in 2003 it rapidly¬†grew into a great community since then. With positive effects: In 2011 there have been 124 million $ donated for prostate cancer…