Batman Onboarding

Batman Onboarding

I believe that user onboarding is done wrong very often. In my opinion it should be less aggressive and just appear when it’s really needed. I call it “Batman Onboarding.” Read the full post on Medium: Batman Onboarding: Getting rid…

E-Mail First. App Fourth. How Freeletics Launched The Right Way

E-Mail First. App Fourth. How Freeletics Launched The Right Way

Yet another sports app, you might say. There are thousands of apps like this out there, promising a better, healthier lifestyle, more discipline, confidence, and more fun in life. It’s a simple, but genius concept:┬ápeople don’t buy your product, they…

A first version of the Product Management Map

The Product Management Map

I’m currently taking an Information Design class to extend my knowledge and broaden my horizons to become a better product manager. One of the assignments was to create a map about any topic. After a few drafts I ended up…