2 types of ego
We believe ego is one of the strongest factors that makes people share things with their friends and followers. And it's nothing bad: everyone likes to be understood and show what they stand for and what they achieved. This is why we're exploring ways to appeal to different types of egos. I think there are at least 2 types.
1) individual ego: I achieved something
we try to address this by tagging influencers and hashtag starters and giving them a platform to show what they achieved so far.
2) group ego: we achieved something together
this one's interesting. very often (especially when it's about activism or fandoms) the individual is stepping back to support the group. something like this works well there:
Can you think of other types of "ego"? Have a great weekend!