Nothing really surprising
As I wrote in a newsletter the other day (Our first A/B test), we just wanted to get a feel for the data and get some bottom line conversion rate to improve. Remember: we just tested Facebook against Twitter to see which people are more likely to click on.
Now, the first results are in, and it's not really surprising. Here's some data:
- the CTAs were shown 18220 times
- click rates were very low: 0.5% mobile, 0.1% desktop
- on the German page, Facebook works twice as well than Twitter, while on our English edition there's no difference between the two
- close rates are very high: 47% mobile, 8.5% desktop