How I use Wardley Maps to prepare for the future
Last week, I wrote about how it can be difficult to find the right balance between focusing on the current moment and future plans. This time I want to write about how I actually try to do the latter.
Planning for the future is difficult. There are so many variables and unknowns like technology breakthroughs, competition, and potential changes in user behavior. And although there are tools like SWOT analysis. I never really liked them, so most strategic thinking was just based on lots of talking and guessing.
Fortunately, Ben Basche introduced me to Wardley Mapping a few months ago.
What is a Wardley Map?
Wardley Mapping is a methodology that is created by Simon Wardley and allows to map a value chain for a user need of a particular service/product.
Below is a very early draft of a value chain for a user/developer who wants to build cross-platform voice apps: