How we reach out to new users
With our redesign in May we also started an experiment: We put a "follow hashtag" button on our pages where people could subscribe to updates with their email addresses.
This was a smoke test: a functionality that isn't implemented yet. By showing it to users, however, we can learn if and how valuable it might become to them. We stored the people who signed up in a separate Mailchimp list (including a field for the hashtag they wanted to follow).
Today, we started to reach out to those users to a) learn from them about the feature, and b) dig a bit deeper into community building. It's all about starting a conversation (and hopefully providing value).
This is how we did it:
- Exported the Mailchimp list as a CSV file
- Createed a new campaign in ContentMarketer.io, an amazing tool for efficient email outreach
- Imported CSV with 2 fields: email address, hashtag
- Created the following template
- Clicked "Send"