Surprisingly unsurprising results
It's testing time! I announced our current A/B in this newsletter. We wanted to see how position and color affect clicks to our Facebook page.
Old version: green layer at the bottom, you can see it here
New version: white layer, for desktop in the right lower corner, with small animation (see here)
And here's the thing: click rates on the Facebook page were COMPLETELY the same. Exactly the same amount of clicks ðŸ˜‚. We couldn't believe it. We were definitely hoping for the new desktop version to improve clicks.
- the CTAs were shown 33,358 times
- click rates still very low: 0.58% mobile, 0.02% (!!) desktop
- close rates of the new version
- half as many closes on desktop (less annoying position)
- 8% higher on mobile
Pro tip: We discovered Hotjar video recordings today. Sign up and literally watch visitors use your website. It's addictive. And it helped us understand when, how (and a little bit why) our current CTAs don't work that well.
I'll be back with some news about this in the upcoming newsletters.