Hi, I'm Jan König 👋. I'm one of the founders of Jovo, 28 years old, and live in Berlin. < Go back to learn more.

The Kano Model

We just talked to someone today who's part of a fund we're applying to. He gave us a lot of valuable tips, but one thing really struck a chord with me: he said "there's performance attributes that you really need to fulfill, that are the baseline – and then there's excitement attributes, the ones that can really set you apart."

This philosophy is part of the Kano model, a product development and customer development methodology. The performance attributes are the ones people are expecting, while the excitement ones are not foreseen.

And I believe you can project that thinking to everything: a good pitch has all the performance attributes we know from the blueprints: the problem, solution, product, market, traction, etc. But a great pitch also has at least one excitement attribute.

What's your excitement attribute?

Have a great weekend!

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